RYDER CUP
Ryder Cup is one of the most iconic properties in global sport, bringing together the biggest names in golf for one of the most watched and emotionally charged events in the sporting calendar. To maintain audience engagement between tournaments, we partnered with Ryder Cup Europe to create a new entertainment-led content platform that would keep the brand culturally relevant year-round, attract new audiences and extend its reach beyond traditional golf fans.
SOCIAL VISUAL DIRECTION
OTG CONTENT CREATION
STRATEGY
VIDEO PRODUCTION
The Challenge
A biennial tournament creates unique audience challenges. Without live competition to drive conversation, Ryder Cup Europe needed a reason for fans to stay engaged between events while also introducing the brand to audiences who may have little existing connection to golf. The challenge was to create a scalable content property that could deliver entertainment value, broaden audience appeal and strengthen relevance throughout the full tournament cycle
The Strategy
We created Titans of the Tee, an original sports entertainment format that brings elite athletes from across sport into a golf simulator challenge at their own training facilities. From concept development, branding and production through to content strategy, distribution and platform planning, we lead every element of the project. The series has featured global sporting names including McLaren Racing, Everton FC, Fulham FC, Bath Rugby and Lando Norris, creating cross-sport audience pathways that introduce Ryder Cup Europe to entirely new fan communities.
The Result
Titans of the Tee has become a scalable and repeatable content platform that keeps Ryder Cup Europe active between tournaments while expanding its audience beyond golf. By combining elite sporting talent, personality-led entertainment and multi-platform storytelling, the series creates new opportunities for fan engagement, audience growth and cultural relevance, ensuring the Ryder Cup brand remains present in the conversation 365 days a year.
