FIFA
FIFA delivers the biggest sporting moments on the planet, with tournaments that transcend sport to become global cultural events. FIFA creates experiences that unite fans across football, music, culture and lifestyle on a truly global stage and our partnership covers Men’s and Women’s World Cups, the Club World Cup and Fan Festivals.
SOCIAL VISUAL DIRECTION
OTG CONTENT CREATION
STRATEGY
VIDEO PRODUCTION
The Challenge
Few platforms operate at FIFA’s scale, where every tournament becomes a global moment. The priority is creating storytelling experiences that resonate across cultures and generations, balancing tradition with innovation while engaging modern audiences in ways that feel inclusive, immersive and entertainment-led.
The Strategy
We lead social and digital narratives, and on-the-ground capture of fan experiences across multiple FIFA properties, blending social-first storytelling, bespoke assets, production and live moments. Editorial frameworks, fast-turnaround content and fan-centric design ensure every tournament shows up as entertainment, not just sport.
The Result
FIFA tournaments show up as cultural moments, not just competitions. From Fan Festivals to World Cups, experiences feel accessible, dynamic and globally connected. The work drives fan engagement, youth appeal and commercial success, reinforcing FIFA’s position at the centre of global football culture.
Working with 50 Sport has been a pleasure. They get sport, culture, and FIFA, making tight deadlines and multiple stakeholders easy to handle.
/ Will Kennedy, Social Media and Content Director, FIFA
