EPCR
EPCR is the governing body and organiser of elite club rugby competitions, the Investec Champions Cup and the EPCR Challenge Cup. With a cross-continental footprint and passionate fanbases, its tournaments sit at the heart of the global rugby calendar and modern rugby culture.
SOCIAL VISUAL DIRECTION
OTG CONTENT CREATION
STRATEGY
VIDEO PRODUCTION
The Challenge
A cross-continental competition needs digital storytelling that matches its scale. The focus is on engaging diverse audiences across EPCR’s digital ecosystem, growing fanbases and guiding them toward commercial objectives in an increasingly competitive rugby landscape.
The Strategy
We created a connected digital content system across platforms and languages. Real-time publishing and always-on storytelling, from live coverage and on-the-ground content capture to partner campaigns, ensuring content aligns with EPCR’s direction and resonates with distinct audience segments.
The Result
EPCR shows up as a digitally progressive rugby property with content that travels across markets. Consistent storytelling grows awareness, strengthens fan connection and supports commercial partnerships, helping tournaments stay culturally relevant and competitive.
We’ve partnered with 50 Sport for years, delivering top-quality social content with professionalism, adaptability, and a deep understanding of elite athletes.
/ Stuart Winship - Digital & Content Marketing Director, EPCR
