Website Privacy Policy
Last updated: 10 September 2026
Fifty Digital Ltd, trading as 50 Sport (“we”, “us” or “our”), respects your privacy. This policy explains how we use personal information when you visit https://www.50-sport.com, contact us or interact with us as a business contact.
We are the data controller responsible for the personal information described in this policy.
Information we collect
Depending on how you interact with us, we may collect:
· Your name, email address, telephone number, company and job title.
· Information you provide when contacting us, including enquiries and correspondence.
· Information relating to our business relationship with you.
· Technical information generated when you visit our website, such as your IP address, browser, device details and access logs.
We receive information directly from you when you contact us. Technical information may also be collected automatically through our website and its hosting provider.
We may also obtain business contact information from your organisation, mutual contacts and/or publicly available professional sources.
How we use your information
We use your personal information to:
· Respond to enquiries and discuss our services.
· Manage communications and business relationships.
· Operate, maintain and protect our website and systems.
· Meet applicable legal and regulatory obligations.
We generally rely on our legitimate interests in running our business, responding to enquiries and maintaining secure systems. We balance these interests against your rights and privacy.
Where processing is necessary to enter into or fulfil a contract with you personally, we rely on contractual necessity. Where we must retain or disclose information to comply with the law, we rely on legal obligation. Where we rely on consent, you can withdraw it at any time.
If we need particular information to respond to you or provide a service, we will make this clear. Without it, we may be unable to fulfil your request.
Direct marketing
We may use your business contact details to send you relevant information about our services, events and activities where permitted by law. Depending on the circumstances, we rely on consent or our legitimate interests in promoting our business. You can opt out at any time by using the unsubscribe link in an email or contacting us.
Cookies and similar technologies
This website collects personal information to power our site analytics, including:
· Information about your browser, network, and device
· Web pages you visited prior to coming to this website
· Your IP address
This information may also include details about your use of this website, including:
· Clicks
· Internal links
· Pages visited
· Scrolling
· Searches
· Timestamps
We provide this information to Squarespace, our website analytics provider, to learn about site traffic and activity.
This website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. For information about viewing the cookies dropped on your device, visit The cookies Squarespace uses.
These necessary and required cookies are always used, which allow Squarespace, our hosting platform, to securely serve this website to you.
We use analytics and performance cookies only after you have selected Accept or otherwise given your consent through our cookie banner. These cookies help us understand site traffic and activity. You can reject these cookies or change your preferences at any time using our cookie settings.
Who we share information with
We may share information with service providers that help us operate our website and business, including website hosting, IT, email and cloud service providers.
We may also share information with professional advisers or public authorities where necessary for advice, compliance with legal obligations or the establishment, exercise or defence of legal claims.
Providers handling information on our behalf are required to protect it and process it only for authorised purposes.
International transfers
Some of our service providers may process personal information outside the United Kingdom. Where this happens, we take appropriate steps to protect the information in accordance with UK data protection law. These may include relying on UK adequacy regulations or approved contractual safeguards. You can contact us for further information about the safeguards used, including how to obtain a copy where applicable.
How long we keep information
We keep personal information only for as long as necessary for the purpose for which it was collected.
For enquiries, we consider whether the enquiry has been resolved and whether further contact is reasonably expected. For business relationships, we consider the duration of the relationship and any continuing contractual, accounting or legal requirements. Technical logs are retained for the period needed to operate the website securely and investigate issues.
Information may be retained for longer where necessary to meet a legal obligation or deal with a dispute. When it is no longer needed, we securely delete or anonymise it.
How we protect information
We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure. Access is limited to those who need it for authorised purposes.
Automated decision making
We do not use personal information to make decisions about you based solely on automated processing that produce legal or similarly significant effects.
Your rights
Depending on the circumstances, you have the right to:
· Access your personal information.
· Have inaccurate or incomplete information corrected.
· Request deletion or restriction of its use.
· Receive certain information in a portable format.
· Withdraw consent where we rely on it, without affecting earlier lawful processing.
· Object to our use of your personal information where we rely on legitimate interests. You have an absolute right to object to its use for direct marketing.
To exercise your rights, contact us using the details below. We normally respond within one month, subject to any extension permitted by law. We may need to verify your identity.
Contact and complaints
If you have a question, request or complaint about how we handle personal information, please contact:
Fifty Digital Ltd, trading as 50 Sport
13th Floor, 240 Blackfriars Road
London, SE1 8BF
Email: dpo@50-sport.com
Telephone: +44 (0)20 3637 7150
If you make a complaint about our handling of your personal information, we will acknowledge it within 30 days. We will investigate and respond without undue delay and keep you informed where additional time is required. You also have the right to complain to the Information Commissioner’s Office, the UK data protection regulator, at https://ico.org.uk/make-a-complaint/. We would appreciate the opportunity to address your concerns first, but this does not affect your right to contact the ICO.
Changes to this policy
We review this policy and update it when necessary. The latest version will appear on this page with its updated date.