E1 SERIES
E1 World Championship is one of the fastest-growing new properties in global sport, a pioneering electric racing series that blend high-performance competition, innovation and sustainability. With high-profile team owners and a global calendar, E1 is built to capture modern audiences at the intersection of sport, technology and purpose.
SOCIAL VISUAL DIRECTION
OTG CONTENT CREATION
STRATEGY
VIDEO PRODUCTION
The Challenge
A new sport needs a story that people actively want to follow and be part of. As their social and creative partner, the focus is on shaping a compelling narrative and engaging assets that connect racing, teams, cities and purpose into one coherent global proposition.
The Strategy
We developed a global storytelling platform designed to bring the full E1 ecosystem to life. Championship-wide social management and content creation connect race action, team owners, pilots and partners, turning every moment into a cultural entry point that grows global reach, cultural relevance and long-term fandom.
The Result
E1 shows up as a future-facing sports property with cultural traction beyond racing fans. Social-first storytelling, real-time engagement and star-powered narratives drive audience growth, relevance and conversation, demonstrating how sport, celebrity and purpose combine to build modern fandom.
The team at 50 Sport understood the brief and we were super impressed with their knowledge and vision setting for 2026 E1 Series.
/ Asher Erskine - Head of Design, E1 Series
