NINJAONE
NinjaOne is a global leader in unified IT operations, helping over 40,000 organisations monitor, manage, and secure their digital environments. Following our appointment as Creative Agency of Record, 50 Sport was tasked with bringing NinjaOne’s high-profile partnership with the Audi Revolut F1® Team to life, transforming a global sponsorship into an engaging, multi-channel sports entertainment ecosystem.
SOCIAL VISUAL DIRECTION
OTG CONTENT CREATION
STRATEGY
VIDEO PRODUCTION
The Challenge
Entering one of the world's most commercially powerful and fast-paced sporting arenas requires more than standard logo placement. NinjaOne needed to translate its complex IT capabilities into compelling, accessible storytelling that resonates with global tech leaders and sports fans alike. The challenge was to maximise the impact of the Audi Revolut F1® Team partnership by creating a distinctive brand world that stands out on a crowded grid.
The Strategy
We created ‘Be The One’, a multi-season sports entertainment platform that connects high-performance IT operations and modern Formula One. Anchored by a narrative hero film starring breakout character Colin alongside F1 driver Nico Hülkenberg, the campaign bridges character-driven humour with elite motorsport. 50 Sport leads the end-to-end strategy and execution, scaling the platform across TV, OOH, social, digital, and in-flight Wi-Fi worldwide.
The Result
The platform elevates NinjaOne’s presence on the grid from a standard sponsorship into a cultural entertainment asset. By combining high-production storytelling, character IP and multi-touchpoint distribution, 'Be The One' establishes a repeatable model for B2B brand activation in motorsport. This sets the stage for ongoing story-world expansions through Season 2 and beyond into 2027.
“50 Sport's strategic expertise and experience in sports activation make them the right partner to help us maximise the impact of this partnership and bring our brand story to life."
/ TOM STILLWELL - VICE PRESIDENT CORPORATE MARKETING & COMMUNICATIONS, NINJAONE