50 Sport Named Finalists at the Sports Business Awards 2026 for ‘Delivering Dreams’ Campaign.
SPORTS BUSINESS AWARDS FINALISTS 2026:
DELIVERING DREAMSWe are officially finalists at The Sports Business Awards 2026, shortlisted across three categories for our "Delivering Dreams" campaign created for DHL Express in its partnership with Manchester United: Best Sports Marketing Campaign, Company or Brand, Excellence in Content Marketing and Best Sports Community Scheme: Social Impact Award, Football.
The campaign transformed the concept of the "Theatre of Dreams" into a reality for Mae Suek, a remote community in northern Thailand where over 85% of residents support Manchester United, yet lacked access to safe sporting facilities.
Navigating difficult terrain and complex logistics, we collaborated with DHL Express to construct and install a professional-grade, all-weather football pitch. The facility now provides year-round access to sports for more than 1,000 local children. Manchester United legend Patrice Evra travelled to officially open the pitch, alongside personal messages and donated shirts sent by Bruno Fernandes.
The nomination reflects how purpose-led sports marketing and authentic storytelling can create a tangible, lasting legacy for local communities.
Winners will be announced at the awards ceremony on November 27th.