QATAR AIRWAYS
Qatar Airways is the world’s number one airline and now the number one airline on social too. They are also one of the most ambitious brands in global sport, with a sponsorship portfolio including FIFA, Formula 1, MotoGP, Paris Saint-Germain amongst others. With reach across continents and cultures, its partnerships create a powerful platform to connect with fans - turning passion into performance.
SOCIAL VISUAL DIRECTION
OTG CONTENT CREATION
STRATEGY
VIDEO PRODUCTION
The Challenge
A portfolio this powerful deserves more than presence. As global lead social and content agency, our focus is on crafting stories and producing premium assets - connecting properties, places and people so that every sponsorship moment fuels a unified sports entertainment narrative.
The Strategy
We shape a global sports entertainment platform where every partnership plays a role in a bigger story. Strategy, creativity and production combine to create connected narratives that travel across markets, moments and fan communities through films, AI and photography.
The Result
The brand moves at the speed of culture. Sponsorships feel connected, not fragmented. Fans experience one evolving sports entertainment story worldwide, strengthening emotional connection, cultural relevance and commercial impact while positioning Qatar Airways within global sport.
50 Sport consistently delivers outstanding results for our global sports partnerships, helping us engage fans worldwide with expertise and dedication.
/ Babar Rahman - Senior Vice President, Qatar Airways
