DHL EXPRESS
DHL Express is one of the world's leading logistics brands and one of the most established sponsors in global sport. Through partnerships spanning Manchester United, MotoGP, MotoE World Championship and Jamie Chadwick, DHL uses sport as a platform to connect with audiences around the world through purpose, performance and innovation.
SOCIAL DIRECTION
creative & design
STRATEGY
VIDEO PRODUCTION
sponsorship
The Challenge
Managing a sponsorship portfolio of this scale requires more than visibility. The challenge was to transform diverse rights and partnerships into connected stories that build brand relevance, engage fans and demonstrate DHL's role at the heart of global sport, technology and critically, empowerment and community impact.
The Strategy
We partner with DHL across strategy, creative, social and production, helping bring its sponsorship ecosystem to life through entertainment-led storytelling. From purpose-driven campaigns such as Delivering Dreams with Manchester United and Patrice Evra, to content creation around MotoGP, MotoE and Jamie Chadwick, we develop premium stories that connect athletes, teams, communities and innovation. Social-native content, global campaign development and on-location production ensure each partnership contributes to a broader brand narrative.
The Result
DHL shows up as more than a sponsor. Connected storytelling across football, motorsport and community initiatives has strengthened audience engagement, amplified the value of key partnerships and created meaningful connections between brand, sport and culture. The result is a scalable content ecosystem that turns sponsorship assets into stories fans actively choose to spend time with.
“Working with 50 Sport, we’ve turned our partnership with Manchester United into something people can experience. This is what happens when world-class logistics meets storytelling - you don’t just move things, you move people. And deliver it where it matters most.”
/ ELLIOT SANTON - REGIONAL MARKETING DIRECTOR, DHL EXPRESS
