CHELSEA FC
Chelsea’s partnership portfolio brings together brands with different ambitions, audiences and stories to tell. We work across that portfolio, translating individual partner briefs into campaigns that feel unmistakably Chelsea. From major sponsorship reveals to ongoing social content, we give each brand a distinctive place in the club’s world.
SOCIAL VISUAL DIRECTION
OTG CONTENT CREATION
STRATEGY
VIDEO PRODUCTION
The Challenge
Chelsea’s partnership portfolio brings together brands with different ambitions, audiences and stories to tell. We work across that portfolio, translating individual partner briefs into campaigns that feel unmistakably Chelsea. From major sponsorship reveals to ongoing social content, we give each brand a distinctive place in the club’s world.
The Strategy
We find the connection between each partner’s business and the football fans love, then turn it into a clear creative idea. From striking partnership reveals to repeatable social formats, we give each brand a distinctive role within Chelsea’s world. Across the portfolio, we combine creative development, player-led storytelling and production to build assets for social, web, app and CRM. We shape each idea around the available rights, talent and channels to make every opportunity work harder.
The Result
A distinctive expression for each partner, with Chelsea’s identity running through every activation. Our work spans premium launch visuals, announcement films and repeatable social formats, giving the club a flexible creative approach across its partnership portfolio. Together, these campaigns give Chelsea’s commercial relationships a presence that extends from the initial announcement into the season.
