CELSIUS
Celsius is one of the fastest-growing energy drink brands in the world, built on performance, lifestyle and ambition. With global sports partnerships including Scuderia Ferrari and Major League Soccer, we partner to use sport as a platform to drive cultural relevance, product visibility and consumer demand across key markets.
SOCIAL VISUAL DIRECTION
OTG CONTENT CREATION
STRATEGY
VIDEO PRODUCTION
The Challenge
A brand built on energy and performance needs marketing that moves just as fast. As Celsius’ sports marketing agency, our focus is on turning partnerships into dynamic sales drivers, creating high-impact content that connects brand, product and sport in ways that feel authentic, premium and conversion-centred.
The Strategy
We deliver a high-performance content engine around Celsius’ biggest partnerships. High-octane shoots, fast-turnaround production and social-first storytelling bring fans closer to the action, blending talent access and product presence into narratives designed to drive both brand impact and conversion.
The Result
Celsius shows up where energy meets culture. Across MLS and ambassador-led storytelling, the brand feels embedded in the action, not adjacent to it. Premium content, OOH and social storytelling drive product visibility, audience engagement and stronger links between fandom and purchase intent.
We’ve loved working with 50 Sport, who bring creativity, passion, and world-class execution to everything from one-off content to 360 campaigns.
/ Carlotta Cattelani - Head of Marketing UKI, Celsius
