Co-founder, Nick Jackman Featured in Chartered Institute of Marketing

NICK JACKMAN
CO-FOUNDER

Our Co-Founder, Nick Jackman, shares his latest perspective with The Chartered Institute of Marketing on the lessons brands can take from marketing during the World Cup. 

Nick explores a key shift in modern sports marketing: relevance beats reach. As sport continues to grow as a cultural force, the brands making the greatest impact are not necessarily those with the largest sponsorship budgets, but those that understand their audiences, earn their place in the conversation and create work that feels authentic. 

The piece also examines why football’s heritage remains one of its most valuable commercial assets. When brands tap into nostalgia in the right way, they do more than celebrate the past, they create emotional connections that feel meaningful in the present. 

Read Nick’s perspective on how brands can use sport, culture and authenticity to build deeper connections with audiences.