Half the Pitch. Twice the Fun.
IZZY PLEASANCE
JUNIOR CREATIVEWomen's football has been rewriting its own story for a while now. The latest chapter? A masterclass in sports entertainment.
Half-sized pitch. No offside. Rolling Subs. 15-minute halves. DJs. Music Blaring.
Entertainment-first football, sitting within a broader movement - Baller League, SailGP, Athlos - breakaway formats making waves for the right reasons, and occasionally the wrong ones.
Image by: worldsevensfootball.com
No offside. No tradition. No problem.
The purist questions are fair. Where’s the class? Where’s the history? But in an age where matches are storylines and players are characters, World Sevens has captured the moment. It's not replacing the Champions League or WSL - it's answering a different, growing appetite for entertainment.
Women's football is perfectly placed to lead that. Less snobbery around tradition, fewer commercial handcuffs - and the result was brilliant. WWE-style entrances, cartwheels, backflips.
Image by: worldsevensfootball.com
Ridiculous? Absolutely. Did we end up watching more walkouts than football? Probably. But the engagement was real - new fans found, players seen in a new light.
Great football, but more importantly, genuinely fun - a brilliant example of the women's game creating something unique, ownable, and built for its fanbase.