50 Sport Launches ‘Be The One’ Campaign for NinjaOne & Audi Revolut F1® Team.

INTRODUCING
'BE THE ONE':
A NEW CHAPTER FOR NINJAONE

A new chapter in our partnership with NinjaOne has officially arrived with the global launch of ‘Be The One’, a major new brand platform created to activate their partnership with the Audi Revolut F1® Team.

Following our appointment as Creative Agency of Record, we developed the creative platform and brought it to life on set in Barcelona. The campaign is led by Colin, a standout hero character making his debut in the launch film, where he manages to steal the spotlight alongside F1 driver Nico Hülkenberg.

Rolling out globally across TV, OOH, social, digital, and in-flight Wi-Fi, the 360 integrated campaign demonstrates how sports entertainment can transform a global sponsorship into character-driven storytelling. The campaign has already landed on the big screen in Times Square, courtesy of the New York Stock Exchange, giving the IT pros at the centre of the story a moment in the spotlight on one of the world's most iconic stages.

The best partnerships don't just sit within elite sport; they actively enrich the narrative for fans.

With the global rollout now live, Season 2 is already in development as we continue to expand the storyworld ahead of 2027.