50 Sport has been appointed by Jim Beam (Suntory Global Spirits) to lead the global social media and content activation for their new partnership with the Cadillac Formula 1 Team.
From race weekends to the broader season narrative, we are building a long-term content ecosystem designed to grow alongside the Cadillac Formula 1 Team and give Jim Beam a distinctive voice within the Formula 1 conversation, while staying true to their best enjoyed together platform.
Our work focuses on creating a global social approach that connects the rituals of F1 fandom with the shared moments that naturally surround the sport. This ensures Jim Beam engages in a way that is culturally relevant, entertaining, and responsibly aligned with the brand.
This partnership exemplifies the convergence of sport and entertainment, building brands through fandom, culture, and storytelling at a global scale.
Here’s to shaping shared moments.
