Jim Beam Appoints 50 Sport to activate Global partnership with Cadillac F1 Team

50 Sport has been appointed by Jim Beam (Suntory Global Spirits) to lead the global social media and content activation for their new partnership with the Cadillac Formula 1 Team.

From race weekends to the broader season narrative, we are building a long-term content ecosystem designed to grow alongside the Cadillac Formula 1 Team and give Jim Beam a distinctive voice within the Formula 1 conversation, while staying true to their best enjoyed together platform.

Our work focuses on creating a global social approach that connects the rituals of F1 fandom with the shared moments that naturally surround the sport. This ensures Jim Beam engages in a way that is culturally relevant, entertaining, and responsibly aligned with the brand.

This partnership exemplifies the convergence of sport and entertainment, building brands through fandom, culture, and storytelling at a global scale.

Here’s to shaping shared moments.