Executive Director, Sarah Hartwell Featured in PR Week’s ‘Beyond the Noise’ Podcast
SARAH HARTWELL
EXECUTIVE DIRECTORSarah Hartwell explores how brands can succeed on the global stage of the World Cup.
In an episode of PRWeek UK’s podcast, Beyond the Noise, 50 Sport’s Executive Director, Sarah Hartwell, shares her perspective on how brands can navigate the opportunities and complexities of the world’s biggest sporting stage.
Sarah explores how the role of fans has evolved, with audiences becoming communities, creators and critics. In this landscape, success at the World Cup is no longer defined by visibility alone. The brands that create culturally relevant experiences, contribute meaningfully to fan culture and demonstrate their values through action are the ones that will build lasting impact beyond the final whistle.
Listen to Sarah’s conversation with PRWeek UK to discover how brands can turn sporting moments into meaningful cultural connections.