The Masters doesn’t just stage a tournament, it creates a world.
GEORGE SIMMONS
ACCOUNT DIRECTORThe app is everything that makes the Masters special but in miniature:
Obsessive curation, sporting legacy, total control, an experience that rewards the devoted.
If you've missed it, the Masters app lets you watch any shot, from any player, on any hole, from this year, and from every final round in each year since 1968.
Screenshots: Masters App
“The result? A product that feels less like content and more like belonging.”
If you've missed it, the Masters app lets you watch any shot, from any player, on any hole, from this year, and from every final round in each year since 1968.
It mirrors the tournament itself: curated, immersive, and quietly authoritative.
The result? A product that feels less like content and more like belonging.
In a world of endless scroll, the Masters doesn’t compete for attention - it commands it.
The Masters doesn't just stage a tournament - it builds a world worth belonging to. That's not nostalgia, a snazzy rebrand or great TV deal. It's strategy reinforced at every touchpoint, from the sandwiches to the app.
Screenshots: Masters App