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Home https://www.50-sport.com/about daily 0.75 2026-03-04 https://images.squarespace-cdn.com/content/v1/698f09700243e417a6a9ec9b/6f0bedaf-5540-4282-931c-4a33833bce77/Marcus+Smith-11.jpg https://images.squarespace-cdn.com/content/v1/698f09700243e417a6a9ec9b/c9ae17da-55d3-4793-9429-82c4c3a2f847/Founders.jpg About - Our Story Founded in 2016 by James Campbell and Nick Jackman, 50 Sport (then Fifty Digital) was born to connect sports rights holders and sponsors through unified social and digital storytelling. Today, that sweet spot defines us. We believe in the unique power of sport to reach and engage audiences and we work on both sides of the ecosystem to unlock it - activating global powerhouse brands across their portfolio of sponsorships and helping rights holders entertain fans in a variety of different sports. As athletes became creators, clubs became media brands and fans became communities, we evolved into The Sports Entertainment Agency, combining entertainment-led creative, partnerships and performance with a relentless focus on ROI, and a belief that sport allows everybody to win in their own way. We’re a people-powered business, proud to have some of the best talent in the industry, with a deep commitment to realising the power of sport in making a difference to people’s lives. 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